Design manual


The Newsec Brand

Welcome to the design manual for Newsec.

The Newsec brand is much more than a logotype and other identity elements. It is also about how we want to be perceived by the world around us and how they experience what Newsec stands for. What is or is not 'good design' may very much be a matter of personal opinion. But in order to accomplish high brand recognition and a strong brand identity it is crucial that we aim for a consistent appearance in everything we do, regardless of country or service line.

The design manual outlines the fundamentals of our design principles. Only by working together are we able to protect our visual identity and build a strong brand.

To download a quick guide to Newsec's visual identity, click here

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Core values

Newsec's core values – the brand promises and the additional values – express the Newsec brand.

The main core value, Passion for colleagues and clients, defines our philosophy, and our approach to one another and to our clients. But a strong company culture needs an additional set of underlying values. In Newsec's case they are:

EXCELLENCE
The desire and the ability to deliver solutions and services of the highest quality – exceeding both the client's highest expectations and the best capabilities of our competitors.

INTEGRITY
The ability to ensure that every client's confidentiality is total and that every task is undertaken with the client's best interests in view – to work at all times with the highest business ethics and morals.

INNOVATION
The desire and the ability to seek, find and test new solutions; to lead the development of new services and products – to have the boldness to break with tradition.

When complying with our visual identity, you contribute to a stronger Newsec brand and ultimately to increased competitiveness.

 

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